Plain is a startup that wants to change the way support tools are used. Plain believes it has a different approach to customer support than other companies because it focuses on integrations to make your support platform work with your product.

The seed round was co- led by Connect and Index. There were many business angels that participated in the round.

There is a lack of understanding between products and support tickets according to Plain. They have to go back and forth between different tools. Information is out of sync when there is an integration between the support tool and product data.

While big customer support platforms offer a lot of customization options, development teams can't spend a lot of time on internal tools. Support tools don't interact directly with these tools

Plain is able to work in both directions. Live customer data can be shown in Plain. It makes calls to the back end to get information, such as a subscription status, the name of the current plan, some usage metrics, and so on. Plain can fetch live data if you go back to an old ticket.

Plain is very flexible when it comes to supporting your product. It doesn't have to be a chat popup on the website. Early access requests, product feedback features and native contact forms can be created by developers.

The startup is trying to make it easy to use Plain. Development teams shouldn't be slowed down by it. It's as easy to start with Plain as it is to build a chat bot.

When someone gets in touch with a problem, the company immediately knows who they are, what their order is, and what has happened.

Plain doesn't have the same track record as other companies. It's an interesting strategy if you're a startup building a modern product with lots of endpoints.