The new check mark helps distinguish real accounts from fake ones. Although you can pay $7.99 per month for a blue check mark, select accounts for governments, companies, or public figures will get a gray "OFFICIAL" check mark.
Crawford says that the official label will be introduced to select accounts when the service launches.
Government accounts, commercial companies, business partners, major media outlets, publishers and some public figures are some of the accounts that will receive it. Being previously verified doesn't mean you'll get the new "OFFICIAL" label, and you can't buy the new label, meaning they'll make the call on who gets to have it. It is possible that people will be able to request to be verified, since that idea didn't cause any problems in the past.
Crawford shared a picture of the label on the profile page for the account, but it is not currently on the account. It is not clear if the label will only be visible if you click through to a profile, or if there will be a way to easily see it.
Is that account real? It's better to double check.
There have been concerns about the usefulness of the blue check marks since Musk announced that they would be included in the $8 per month price of the service. Musk said that anyone who impersonates an official without clearly identifying themselves as a parody would be banned.
If someone is set on spreading misinformation, they could potentially have the chance to do so before anyone steps in. The company seems to understand that, given the new check mark and its recent decision to delay the new verification system's roll out until after the US mid-term elections, which are being held on Tuesday.
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