A Race to Bridge the Analog Divide in US Politics

There are seven flags dancing in the wind across the river from Washington, DC. A hundred or so voters, some excited dogs, a few politicians, and a stage make up this place.

The same GOP base that sent Youngkin into the governor's mansion last year is here to hear him speak. Even though his margin of victory is 2 percent, Democrats still think it's smart.

In Virginia, we learned how to win. We know how to do this. We know how to come together and make a difference. Youngkin told the crowd that they understood how to get the vote out. Every person needs a hat, every bumper needs a sticker, every yard needs a sign. We need to call. We need to talk to people. People need to vote on Tuesday.

Yes, that is correct. Political campaigns still see traditional retail politics as their best way to connect with voters despite the fact that spending records are destroyed every two years. Retail politics have different shapes and life rafts.

Danny Laub is a partner at national ad agency Poolhouse. The same energy can be created online if you put money behind it and put it into the online community.

According to Laub, the key is to align our digital and physical realities in the minds of voters.

There were a lot of people coming out to meet and greet. Laub says that the campaign was able to amplify that with digital videos from the campaign, pictures, uploading and quickly getting photos out. A lot of people had to understand that it was possible to win in Virginia.

Some refer to it as hope. Is it possible to have dreams? The ecstasy of playing a part in a victory is unlike anything you've experienced before.

Being on the losing team makes it worse. Ask the majority of Americans. More than 70 percent of Americans say they don't trust their government every year. 77 percent of Americans thought the government had their back in 1964.

Mike and Dave Baumwoll combined their abilities and founded Rep'd, a site intended to replace troll with customer. The site allows users to question their own politicians about pressing local issues because of the noise of social media.