Peloton co-founder John Foley is a rug guy now

Image Credits: Kimberly White / Getty Images

The man didn't take a brake after leaving.

The co-founder and CEO of the connected fitness company stepped down as CEO in February and left the company in September.

Ernesta plans to sell custom rugs through a direct-to- consumer strategy. It has raised a $25 million Series A round from a group of investors that included True Venture and Lee Fixel.

Venture capital embraces failure and loves a good comeback story, so it is no surprise that Foley is back in the startup game. There are lots ofTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkiaTrademarkia Even though the deal seems random, it is still interesting.

One thing that makes a comeback story different is that it doesn't start in the same year as the previous story. It tells us a lot about where the market is at right now that Foley was able to raise such a large round before the company was even launched.