During the first week of Musk owning the platform, the daily user growth hit an all-time high.
According to an internal FAQ obtained by The Verge, the US is growing even more quickly than the rest of the world since Musk took control of the company. Since the end of the second quarter, when it stopped reporting financials as a public company, it has added more than 15 million mDAU.
If those numbers are in line with how the service reported metrics in the past, they suggest that there hasn't been a mass exodus under Musk's ownership. He said on Sunday that the number of users has increased around the world. The growth rate for the second quarter was 16.6%.
The levels of hate speech are historical.
Advertisers are doing well, even though users may not be leaving. Musk said on Friday that the company has seen a drop in revenue because of activist groups. Advertisers were initially spooked by reports of a spike in racist and hate speech on his account. According to the FAQ for advertisers, levels of hate speech remain within historical standards.
Advertisers are wondering who to raise their concerns with after the resignation of Sarah Personette, the top advertising executive at the social network. Alex Josephson, a 10-year company vet who is currently VP ofTwitter Next, shared the FAQ inside the social network on Monday. 25 percent of the organization was affected by Musk's mass layoffs on Friday and the decision to scale back our presence in select geographies contributed to the sales reductions.
Advertisers are concerned about Musk's own social media posts, including his now- deleted one about the attack on Paul Pelosi. One part of the FAQ states, "Do the same rules apply to all of them?" Simply, "Yes."
It disagrees with Musk's claim that there won't be changes to its content moderation policies until it forms and convenes a "content moderation council of widely diverse viewpoints". It is not clear if Musk is aware of the Trust and Safety Council.
The FAQ shows how quickly things are changing, for example that the upcoming changes to the Blue subscription will not affect existing verified accounts at this time, and that large brand advertisers who are already verified will have an additional official account.
Musk wanted employees to charge $20 a month and have verified accounts pay after 90 days if they wanted to keep their checkmark. The price was lowered to $8 a month after the author complained. The new Blue subscription was supposed to be released by November 7th, but has now been delayed until after this week's election.
By press time, there was no comment from a spokesman for the social media company.
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