According to a report, Apple is building an advertising network as part of its deal to start streaming MLS games. According to sources, Apple is in talks with advertisers and MLS sponsors to display ads during soccer games and related shows.
Apple struck a 10-year deal with the MLS in June and will start streaming soccer games through its Apple TV app. While the company plans on introducing a separate, Sunday Ticket-like subscription dedicated to streaming every MLS game, it will make a broad selection of MLS and Leagues Cup matches available to Apple TV Plus subscribers.
Apple plans to include ads for all MLS viewers, including season pass holders, Apple TV Plus subscribers, and those watching for free, according to a new report. This expands on the commercials Apple already puts into its Friday night baseball games.
According to a report in August, Apple's advertising business rakes in about $4 billion in revenue each year, and the company wants to get this number into the double digits. The company is said to be considering placing ads in other areas on the iPhone.
There are more ads in the Today tab and You Might Also Like section of the App Store because of it. The move was criticized by developers, who saw ads for gambling apps on the product pages. Apple has paused App Store ads related to gambling and a few other categories, but hasn't come up with a plan to address this issue just yet.
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