The computers used to send men to the moon were not as powerful as the one you have. It's great for productivity and keeps in touch with your friends and family, but it can also be fun. Thousands of games can be installed and played.
The problem is that no matter how great the game is, and there are lots of great ones available, greedy ad networks have ruined them. I will not install any free games on my phone until someone does something about the horrible ads that plague the mobile game industry.
It doesn't have to be done this way.
You already know what I'm talking about. You can watch an ad to gain an advantage in the game, but you can't. You have to sit through an ad before you can play another level of the puzzle game. There are a lot of other examples of how ads are used.
The ads are even worse. You sit through 15 seconds of an introduction, then you get to see a 30-second timer, then you press a fast- forward button, and then you are presented with a way to close the ad. Someone wants to put a white X on a white background because they think it's great to see the X in the corner. I will never install anything that is being advertised.
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It is a type of situation for game developers. People can't afford to work for free if they want to play games on their phone. Rent and car payments are included in the developers' electric bills.
They have to depend on the advertising model to make money. Things are out of their control and they are at the mercy of an ad network. They get a small amount of money every time an ad is shown. If someone installs something that's advertised through their app, there could be some incentive. It's not a lot of money on a per user basis, but it does add up and the developer of a popular game can usually make a bit of profit through ads.
The user experience of a great game can quickly die when ad networks get involved.
I don't know anyone who works for a mobile ad network and I don't want to know anyone who works for one. The user experience of a great game is completely ignored by the crappy ads for the same few games. I'm not naming names because those games might be great and built by developers who care, but are stuck inside the same cycle of ad networks. You know which ads I do because you see them.
This isn't a specific issue. Abused ads can be found in free games. I have a Pixel 6 Pro in my pocket and it's something I care about more. When done right, ads are a great way to turn a buck. They suck when they aren't perfect. After working for over a decade at a website that depends on advertiser revenue, I have seen a lot of suckage.
There isn't a lot anyone can do about it. Developers don't like seeing their work turned into a vehicle for abusive behavior, and we don't like the amount of ads. Ad networks only care about money because they take their money first. It's difficult to get users to pay for a game they don't like, even if it's only a few dollars.
It's a problem that needs to be sorted out by both companies. Rules about how ads work. They have to follow a few basic privacy and security rules, but they also have some rules that make them a little less terrible. You can read the rules here, but you will be annoyed that half of them are ignored. I have a different definition of disruptive. Maybe it's because Google is a mobile ad company that isn't as good as the others.
This will probably stay that way. Advertisers try to push the limit when the policy is updated. The whole mess is over for me. If I see other games that would be fun to play, I'll give them a few bucks. I don't like free games that have ads in them. It's worth more than 40 seconds to watch mindless garbage so I can do a crossword.
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