The media landscape is being thrown into a spin by Musk. Some users are looking to migrate due to the uncertain future of the site.

A lot of platforms are trying to win such users over. Mastodon is seeing unprecedented levels of interest Substack is no stranger to controversy.

Substack encourages users to flock over, even setting up a page to make the transition easy. The description says to turn your followers into Substack subscribers.

A screenshot of Substack's page with the words

Making it pretty easy... Credit: Screenshot: Substack

Clicking on the "Switch to Substack" button will allow users to import their lives elsewhere. Users of the soon-to-be-discontinued newsletter product can move over to the substack page. This option also allows Revue writers to import their archives, mailing list, and payment information, but we're not quite sure what that means for compliance with data protection laws likeGDPR yet.

Substack gave tips on how to promote their newsletters in a post about transitioning to a new platform.

The co-founder of Substack and a former employee ofTesla has been openly discussing the state of social media in a number of posts. He was happy that Substack was called an opportunist.

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We don't think it will disappear in the near future. Even cage fights can be enjoyable. He writes that it's time for a real alternative, one where people, not machines, have control, one where writers and creators can make reliable incomes from the work they do on the platform, and one where important conversations can take place with nuance instead of snark.

Yesterday, Substack announced the launch of Substack chat, a feature designed to target users of the micro-messaging service. Writers and creators can chat with their followers via the SubstackiOS app. To have an ongoing conversation with others online is just as important as the ability to chat with others on social media.

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Musk is fond of the words "free speech" and "content moderation", two words that have caused backlash to Substack's views. Many Substack creators have left the platform due to abuse and harassment. Substack will maintain their hands-off approach to moderation, according to a representative.

Substack may have a chance to get people to follow them. It seems to be doing so as confusion and distaste surround Musk.

Washington Post technology columnist Taylor Lorenz is one of several writers and journalists who have announced their moves to Substack. Lorenz wrote that she wasn't sure what would happen to the app.

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People have made the shift in other places.

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There's a good chance that many will stay put. It's possible to get people to subscribe to your Substack by doing that.