Advertisers are running for the hills now that Musk has taken over, and the billionaire is not happy about it.
Activists are a new scapegoat for Musk.
Even though nothing has changed with content moderation, we did everything we could to appease the activists, Musk said on Friday.
He said it was extremely messed up. Free speech is being destroyed in America.
It's exactly the kind of rhetoric that conspiracy theorists have used in the past, and which we've now come to expect from the richest man in the world.
Musk asked his 100 million followers if advertisers should support freedom of speech or political correctness.
Is there a glimpse of what moderation will look like on Musk's account? The company's entire curation team has also been laid off, as well as the company's content moderation chief, according to reports.
Advertisers weren't seeing returns before Musk even took over and will now have to protect their clients from being associated with a person like Musk.
"Welcome to hell, Nilay," The Verge's editor-in-chief wrote in reply to Musk, referring to his recent article on the thanklessly difficult task facing anyone running the site.
TechDirt's Mike Masnick said that a huge chunk of your fortune depends on accurately understanding something fairly straightforward. It's not because of activists.
Musk's behavior and rhetoric is only making things worse. Advertisers were already looking for a way out when he attacked progressive groups.
The future of the platform is at stake and the last week and a half has felt like an eternity.
Advertisers are putting a lot of pressure on Musk to find new ways to make money.
Chances are he won't be phased by the backlash from his mistake.
Being attacked by both right and left at the same time is a positive sign.
There is more on the Musk meeting with advertisers.
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