It might be a cascading disaster, but you can't say it hasn't been interesting. Musk's handling of the Blue Check was truly eyebrow raising.
The long and short of it is that Musk wants to package the check mark badges with a subscription service. Verification has been free since it was first implemented, but verified accounts will have to pay to keep their check marks.
It's questionable, but according to internal documents obtained by The New York Times, the verified check mark won't be required of users of the social network. It's a bad look for two reasons. It sounds like Musk just wants to sell badges to people who want to be influential. If the verification process is as easy as it seems, the change could allow people to impersonate public figures.
The documents show that the new program will start in the US, Canada, Australia, and New Zealand on November 7. It's not a lot of time to prepare for a change in the website's paradigm.
There would be an interim period in which old-school verified accounts could keep their badges, as well as plans to allow government accounts to remain verified without subscription.
It's not clear what the point of having a verified badges is if anyone can get one without proving who they are.
Musk's harebrained but cynical schemes to wring money out of a website that he was forced into paying too much for are just one of many.
He has not been subtle about his maneuvers. Musk groveled at the feet of advertisers who smell blood in the water and begged Stephen King to pay the fake check mark.
In order to show how much he really cares about the company, Musk has already laid off a lot of people.
The employees kept posting jokes until they were fired.
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