The college is Franklin and Marshall.
Research has been done to understand the effects of makeup on perception. Several studies using carefully controlled before and after photographs have shown that women's faces with makeup are judged more attractive by both males and females. This effect has been found in many different styles of makeup. This effect has been found to affect real-world outcomes.
The positive effect of makeup on attractiveness is well documented for women, but no studies have been done on men. Male cosmetics products are evolving. Men are starting to purchase makeup products that are usually only used by women, such as blush, eyeshadow, and eyeliner.
The positive effect of makeup can be extended to males, according to a new scientific article. In order to answer the question, the researchers took pictures of 20 men, one without any makeup and the other with it.
The makeup artist was told not to show the men's makeup because it would be too obvious. She put makeup on the men. The images were rated by two hundred people.
Dr. Carlota Batres said that the male faces were rated higher in attractiveness when they wore makeup. For both male and female raters, this was true.
Makeup makes men look better. Skin evenness increases the perception of attractiveness in males. Lower facial contrast can make faces appear more masculine. The facial width-to-height ratio is one of the factors that affects perception of attractiveness. It appears that subtle makeup increases attractiveness in male faces by making skin appear more even, increasing perceived masculinity by decreasing facial contrast, and influencing bone structure perception.
Various male celebrities are known to use makeup. According to the new study, the use of makeup by men increases their perception of attractiveness.
Carlota Batres and her colleagues studied the effects of makeup on attractiveness in males. The journal was published in October.
Journal information: PLoS ONE
It was provided by Franklin & Marshall college.
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