Everybody thinks Apple's Tim Cook's boring (but he's kicking everybody's ass)

Tim Cook's keep-your-head-down approach appears to have paid off as Apple is now worth more than any other company.

Apple's market cap stood at $2.307 trillion as of the stock market's close on Wednesday, while its tech peers' market caps added to slightly less.

While other tech companies have been punished for investing too much money in moonshot projects, Apple has remained focused on its core businesses.

Apple has been subject to controversy. The company is accused of being a monopoly because it takes a 30% cut of all in-app purchases. The company has been accused of undercutting other businesses.

Cook has been careful not to get himself in trouble.

Cook's approach is similar to that of CEOs like Musk and Facebook's Mark Zuckerman. Meta's stock is down more than 70%, while the entire Nasdaq is down more than 30%. Apple's stock is down, but not as much.

Michael Gartenberg wrote about "boring is what's new" at Apple as an ex-Apple employee-turned- journalist.

It costs more to be an investor in Apple than it does in other tech companies.