It's a good idea to fly 500 drones over New York City to create a huge ad in the sky. New Yorkers don't have a reason to distrust aircraft over their skyline.
The drones are part of a "surreal takeover of New York City's skyline" on behalf of a mobile game.
Candy crush's chief marketing officer said that the stunt will turn the sky into the largest screen on the planet.
The National Basketball Association and State Farm did a similar stunt this summer during the NBA draft, but local politicians are not happy about it.
Brad Hoylman is a state senator that represents Manhattan's West Side in the NY Legislature. It's offensive to New Yorkers, it's offensive to our local laws, and it's offensive to wildlife.
The NYC Audubon Society pointed out that the Candy Crush shoot could disrupt the flight patterns of thousands of birds and cause them to collide with buildings.
This stunt is going to cause a lot of harm to birds and the people of New York, but it is also going to cause a lot of annoyance, and it is going down with very little warning.
While most viewers will hopefully be able to figure out what's going on pretty quickly, the idea of seeing unknown aircraft above the skyline is too similar to 9/11 for comfort.
This event shocks and awes city-goers, but not in the way that makes them panic.
Russia has been accused of using drones to attack the Ukrainian capital.
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