Manchester City FC is a soccer club that likes to wear gadgets. Cityplay is a performance tracker that provides training insights to people who like to play football in their spare time.
Playmaker is a technology company that makes a soccer tracker. The tracker is used in Man City's Academy, which trains promising young players, and it has been around for a while. According to the club's press release, Cityplay gives users scores for "critical football skills" so they can better understand how they rank on technical aspects like first touch and dribbling. A companion app that explores why certain skills matter for specific positions is included with the sensor. Users can practice with their teammates or on their own.
Jorgina Busquets is the managing director of football education and recreation at the club. We are happy to be able to offer this to anyone who wants to improve their skills, further expanding the reach of our methodology to those both in the UK and globally.
Man City fans will remind you that the club bought its way to success rather than growing it from the ground up.
It's because athletes are always looking for an extra edge against the competition that so many have embraced Wearables. Several pros use niche Wearables like the Oura Ring to craft training schedules so they don't get injured. endurance athletes and explorers are often featured as ambassadors. Outside of running and cycling, there isn't as much interest in in-depth training for recreational athletes on Wearables.
The Cityplay tracker is not the only one that borrows from niches. The device and a few months of a monthly subscription are included in the device tier. For six months, the lowest tier costs $166; for a year, it's $211; and for two years, it's $279. Membership costs about $11 per month after that. Consumers haven't been too pleased about subscriptions in the Wearable category.
If you're a Man City fan, you'll probably jump at the chance to be fitted out with a Cityplay tracker and a smart scarf. If successful, this could lead to a future where sports teams offer branded trackers, promising that weekend warriors can benefit from the same coaching as their favorite team.
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