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Major loyalty programs have launched marketplaces and platforms in the past. These allow you to redeem points for unique experiences you might not otherwise consider, and it is a fun way to redeem points.

The World of Hyatt launched a platform called FIND back in the year. This was suspended for a while, and has just been reintroduced.

Hyatt FIND offers wellbeing experiences

FIND was relaunched by the World of Hyatt as an experiences platform. The pillars of wellbeing are feel your mind, fuel and function.

You can access the platform here if you're a member of the World of Hyatt. Cash or World of Hyatt points can be used for these experiences. Good holiday gifts can be found in limited-time auctions and gift experiences.

Amy Weinberg is the Hyatt's VP of Loyalty, Brand Marketing, and Consumer Insights.

“We know travelers are eager to explore new destinations and are prioritizing their wellbeing now more than ever. The FIND platform allows for more opportunities to enhance World of Hyatt members’ wellbeing through a lens of self-discovery. With experiences available to all members, it’s incredibly easy for them to find something that moves them or keeps them moving.”

Marketing for Hyatt FIND platform

Earning & redeeming Hyatt points for FIND experiences

Points can be earned and redeemed for Hyatt FIND experiences. You have a choice.

  • You can pay cash for FIND experiences, and earn 10x World of Hyatt points per dollar spent, which is double the regular earnings rate for hotel stays (you usually earn 5x points per dollar spent at Hyatt properties); I value World of Hyatt points at 1.5 cents each, so to me that’s the equivalent of a 15% return
  • You can redeem World of Hyatt points for FIND experiences, and you get a consistent 1.4 cents of value per point this way
  • If you pay cash for FIND experiences, you can earn 4x World of Hyatt bonus points with either the World of Hyatt Credit Card (review) or World of Hyatt Business Credit Card (review)

Paying cash is a better value if we are going to see points as a true currency. If you pay with cash, the real value you get is 1.2 cents per point, minus 15%, which is why you should redeem your points at least 10 times.

Marketing for Hyatt FIND platform

Examples of Hyatt FIND experiences

There are over 200 experiences that can be found on the Hyatt FIND platform.

  • Do a 75-minute Japanese whisky tasting at Hotel Kabuki in San Francisco for $85 or 6,071 Hyatt points
  • Take a five-hour cruise from the Park Hyatt Maldives to the equator for $770 or 55,000 Hyatt points
  • Go on a one-hour open air jungle safari at the Alila Ubud for $40 or 2,857 Hyatt points
  • Go on a five-hour Viennese vineyard tour at the Park Hyatt Vienna for $589.58 or 42,112 Hyatt points
  • Have a two-hour personalized cocktail tasting at the Andaz Dubai the Palm for $150 or 10,714 Hyatt points
  • Get a 30-60 minute helicopter tour of Miami with Heli Air Miami for $199 or 14,214 Hyatt points
Marketing for Hyatt FIND platform

Hyatt now allows members to book wellbeing experiences. You can either pay for these experiences and earn 10x World of Hyatt base points per dollar spent or you can redeem World of Hyatt points for these experiences.

This could be a cool platform to keep an eye on, especially in conjunction with a Hyatt stay, but I wouldn't consider this to be a game-changing change.

What do you think about FIND? Is there any experience that stands out to you.

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