Users of the messaging service will be able to try on branded glasses and sunglasses using augmented reality filters, thanks to a partnership between the two companies.
Thousands of glasses, goggles, and sunglasses from the likes of Maui Jim, Persol, and Costa Del Mar can be found in the app. In some cases, on-theme accessories are added, such as knitted hats and frosted backdrop for the line of ski sunglasses.
The new Amazon augmented reality shopping lens can be found on the public profile of the Amazon fashion brand. When customers find a style they like, the item can be purchased in the Amazon Fashion store.
The first Virtual Try-on experience and shopping lens category for the partnership is eyewear. Other brands have created similar virtual shopping experiences using other brands have created similar virtual shopping experiences using other brands have created similar virtual shopping experiences using other brands have created similar virtual shopping experiences using other brands In the last year, the company says it has 250 million users engage with its augmented reality products.
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