There is a small group of creators in the US that will be the first to get access to the feature. The NFT showcase feature is now available to users in over 100 countries. There are a number of new ways for creators to make money.

Meta's digital collectibles toolkit will allow people to create NFTs on the Polygon Blockchain and then sell them on the platform or on social media. When it comes to displaying NFTs that you have purchased elsewhere, the company says you can now show them from the Solana blockchain, as well as the other ones that the feature supports. It is similar to what it does for its NFT profile picture feature.

Four screenshots showing the process of listing, selling, and buying “collectibles” on Instagram.
Top: the process of making and selling NFTs on Instagram. Bottom: the process of buying an NFT on Instagram.
Image: Meta

New ways for creators to make money on its platforms are being added. The Stars virtual currency tipping system is one of the tools and monetization options that it is expanding. Fans will be able to send money to a creator while watching one of their reels, and the gifts are purchased with Stars. This is being tested with a few US based creators.

The system sounds very similar to TikTok's Coins and Gifts monetization scheme, but that's not a surprise. Both platforms are in the process of figuring out ways to allow creators to make money from their work. Meta is trying to capture the runaway popularity that TikTok has enjoyed, especially among young people, and part of that involves getting popular creators from that platform to also post on the photo sharing service. It's telling that it's launching gifts with Reels, its version of TikTok videos.

According to Adam Mosseri, the head of the photo sharing app, Meta doesn't see it as a photo sharing app anymore. Entertainers need to make money, whether it's through sharing ad revenue, selling NFTs, or getting fans to send them money in the form of gifts, coins, or stars.