Twitter Working on Plan to Charge Users to Watch Videos

The billionaire has been shuffling through plans to turn the ailing social media platform into a revenue-driving business since he took over.

According to an internal email obtained by The Washington Post, Musk is working on a plan to charge users to view videos posted by content creators and take a cut of the revenue.

There are risks related to copyrighted content, creator/ user trust issues, and legal compliance listed in the email.

Musk's "move fast and break things" approach to timelines could be a sign of a new approach to launching new features at the micro-blogging site.

Musk fired high-up positions at the company and dissolved the board of directors.

According to The Washington Post, the company will face mass layoffs.

The paywall feature in the new email allows creators to choose from a preset list of prices, ranging from $1 to $10.

Musk said on Tuesday that the revenue stream would be used to reward content creators.

It's not certain if users will pay for things that were previously free.

Musk's plan to charge $8 a month for users to stay verified has been met with mockery.

The CEO is in a tough spot. He has to pay $1 billion in interest every year since the company is private.

Last week, it was reported that some of its most active users are leaving the site.

The Interpublic Group recommended that its clients suspend all paid advertising for at least the week because of Musk's chaotic moves.

That doesn't look good. It is not out of the question that a paywalled video feature may facilitate the monetization of pornographic content, which may end up scaring off advertisers even more.

Around 13 percent of the site's content is marked not safe for work according to a report.

Musk wants to shift revenue away from advertising on the platform. He promised advertisers that he wouldn't make the site a free-for-all hellscape.

Advertisers left in droves despite that.

A paywalled video feature could mark a departure from the platform's past of being known for short snippets of text.

We can't do anything else for now.

The Washington Post reported that Musk is working on a paid video feature.

Musk and King agreed to pay for the blue check mark.