It is not something that gets you out of bed every morning, but it is something that has been a topic of discussion in the world of enterprise software. Many businesses don't have a lot of repetitive workflows that can be automated. While many of its competitors offer the same approach, Flowers Software is trying to put its own stamp on this field.
The company today announced that it has raised $3.2 million in seed funding. A number of angel investors also participated.
The image is from flowers software.
The company was founded by two people who both worked at small and medium businesses: Daniel Vckler and Andreas Martin. The tool is designed to automate almost any repetitive business process.
Martin said that they knew they were going to solve the problem when they founded Flowers. There are a lot of tasks that go wrong in every company. There is a tool that will solve the problem for all of them. There are so many problems and so many tools that you can solve them. We didn't want to create a single solution tool.
A photo of a group of people. The image is from flowers software.
Many traditional workflows automation tools focus on the back end, while Flowers gives anyone in the company with tools to build these workflows but also access to a user interface to step through them from beginning to end. He said that this helps to make information more accessible and transparent. Users can integrate a lot of third-party tools, but teams are doing a lot of their work on their own.
The team started building Flowers as a general-purpose automation tool, but found that giving its users all of this freedom only made them confused. After some trial and error, Flowers decided to build out a few templates for common use cases, and with that, the service began to take off. In order to expand its user base, the team needs to build out templates for more use cases. More of Europe and North America will be added to the team's marketing efforts in the future.
The image is from flowers software.
Some countries have more problems with contracts and approvals than others, but we will launch with different use cases in different countries. It's possible for us to support those laws, regulations and compliance rules easily because of the flexibility of our software.
The team decided to raise now in order to be able to grow faster and capture more of the market since Flowers Software was already cashflow positive. Martin said that they want to push as hard as possible.
The general partner at La Famiglia VC said that flowers is changing the game for small and medium businesses in productivity and profitability. Companies finally have a software that adjusts to the way they work instead of a software that requires the customer to change. We are excited to support the team and the product as they scale to new markets.
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