It has been integrated into several of its products for a long time, but now it is putting it front and center. In its famous search bar, there is a button that says "lens" on it. That is a big deal, according to a vice president of engineering who is in charge of search and lens at the company.

Clicking on the lens button will prompt you to take a picture or paste a URL. If you've ever used the Lens app or any of its other integrations, you'll be taken to a page that's pretty familiar.

You can search for similar-looking pictures for a while now, but Lens tries to give you information about what is in the picture. If you take a picture of a product, you will get shopping results, but if you take a picture of a plant or animal, you will get a different result.

Screenshot of Google Lens scanning a picture of a cat, and showing search and image results for other cats.Screenshot of Google Lens scanning the first page of The Great Gatsby.

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It didn’t quite nail the breed of cat, but it did its best.

There are many other built-in features. You will be able to copy and translate the text if you use a scanning device. You can get information about it if you use aQR code. You can get a link to do a reverse image search on the internet.

None of these features will come as a surprise to those who have used Lens on both phones and computers. An easy-to-access version of Lens could be useful for people who don't have those features.