Tech companies looking to sell a product or service based on their definition of a useful network have used the term community over the past few years. Some companies saw that consumers weren't willing to pay fees in exchange for advice they could find on Twitter, while others realized that focusing on a target user was more important than finding the biggest total addressable market possible.
It was a big part of the reason I had so much fun interviewing the people from Chief and Clubhouse. While a social audio app and a private membership community for women in leadership are quite different in strategy, they share the same vibe: less is more.
The fall from grace of Clubhouse was addressed quickly by its co-founder and CEO. The app's early hype saw it grow 10x in users month over month, a boom that broke the underlying infrastructure of the app. People had a bad experience on the app because of tech issues and the inability to find a room that matched their interests.
All Rights Reserved © 2024
