London's $96 million cable car, which became an unlikely viral hit on TikTok, has been given a makeover

The owners of London's cable car want to boost its popularity by giving it a new look.

For 10 years, the half-mile-long, 300-foot-high monocable was known as the Emirates Air Line, but in a ceremony at London's City Hall last Thursday, the local transit agency Transport for London officially revealed its new rebranded name.

The Dangleway has struggled to attract regular riders since it was built at a cost of over 100 million dollars in 2012 for the London Olympics.

The cable car has been a hit on social media despite it's struggles to draw commuters. The videos related to Cable Cars London have received a total of 25.4 million views on TikTok, with the same number of views received by the # londoncablecar and # emiratescablecars.

A sponsorship deal with the IT firm was first announced in September and marks an end to a lengthy saga.

Transport for London was without a long-term sponsor after a sponsorship deal with the airline expired. The deadline for prospective sponsors to submit their interest was in February.

The project had yet to receive any formal submissions when the deadline passed in February.

The system would have continued even if sponsorship had not been found. The previous sponsor's value was much higher than the new one.

The Evening Standard says that the amount of money paid by IFS will be less than the amount paid by the airline. TFL said when the deal was first announced that it would last for at least two years. It was a five-year deal with a two-year break clause according to officials at the Thursday event.

The cable car crosses the river between the peninsula and the dock. As many as two million people a year could use the system when it first opened, according to officials. Boris Johnson promised that the cable car would allow people to cross the river in just five minutes, rather than taking a long tube ride.

The system had just four regular commuters at one point, according to The Guardian. The cable car has been used by 15 million people since it opened.

"All the social media and positive vibes about this service are that we have all the right plans in place to make it even more successful in the future," Danny Price, TfL's head of sponsorship, said in an interview.

Stephen Jones

The company's sponsorship makes a lot of sense according to Oliver Pilgerstorfer.

Doppelmayr, the Austrian cable-car manufacturer that built and maintained the cable car for TfL, is one of the organizations that the software firm provides services to.

The interiors of the cable car will be refurbished and fitted with new systems over the coming months. It is now more than a way to cross the river for visitors.