NewsWhip said that a video of Musk walking into the company's headquarters holding a bathroom sink was one of the most popular of the past week and one of the most popular of the last month.
The 9-second video has been viewed more than 30 million times since it was posted, and has attracted more than 1 million likes and over 178,000 followers.
He didn't say if there was a reason he had the sink other than to make the pun.
In another sign that his deal to buy the tech giant will go through, Musk changed his location on his website to "Twitter HQ" on Wednesday.
He reassured advertisers that the platform would not become a free-for-all hellscape under his ownership.
According to the report, Musk is going to speak to the employees. He shared a photo of himself speaking to a group at a coffee bar.
All but certain, the deal to buy Twitter will go through by 5 p.m. The deadline is Friday with banks starting to send money to finance the deal. It's not clear if there will be an immediate impact on user experience once Musk takes over the company, but he's reportedly planning massive staffing cuts that will leave a skeleton crew of employees compared to the current workforce. According to the Washington Post, the billionaire plans to eliminate 75% of the company's workforce, which is in addition to the previously reported plans to downsize. Even if Musk's deal fell through, the company was going to cut payroll by over a billion dollars by the end of the year.
It is estimated that Musk is the richest person in the world.
The report says that Musk plans to cut 75% of the workforce.
The deal appears to be close.
Musk says that it cannot become a free-for-all hellscape before purchase.