An Email Marketing Strategy People Enjoy: Try the Betty Crocker Secret

The money is in the list, that is the email marketing strategy principle.

A list of people who are paying attention to you is an email list.

How do you get people to subscribe to your newsletter?

You are probably aware of the answer to this one.

Email marketing strategy 101

They should be rewarded for their hard work. It's a good idea to give subscribers something great as a thank you.

A useful video, a killer ebook, or an exclusivePodcast episode are some of the types of content that this is.

Everyone does that because it works.

If you do it correctly, it will work.

People will sign up for your email list if you give them something good.

The problem is, what email address will they sign up with?

It is easy to locate an email address.

You can get one of the many excellent services for free.

Your reader is forced to give you an email address. Real addresses are less expensive than fake ones.

Readers have a lot of ways to get your free reward, so you should ditch your email once they get their prize.

It is possible that they might.

• Unsubscribe (best-case scenario)
• Quit checking the email address
• Set up a filter that automatically pours your messages right into their Delete folder

If they think you are a jerk, they will mark you as junk so they won't have to see you again. It's true.

You need to make it easy to get rid of your stuff. You will regret it if it is more than a couple of clicks.

In the virtual world, no one pays attention to you. Content editors can't trick them into it for a long time.

It was figured out by some of the smartest traditional advertising writers. Advertising that was useful was created by these copywritings.

What’s the secret to an email marketing strategy that works?

Don't let your advertising go to waste.

Many of our mothers and grandmas' most-treasured recipes came from the back of boxes.

Food packagers know how to make good food. Humans are curious. We like new things. A variety of foods is good for us.

Something new for dinner is what we are looking for.

Recipes teach readers how to use more of the product being sold. And recipes feel inherently valuable. They promise a fantastic collection of benefits: Exciting new tastes, happy family members, harmony at dinner time, and kids who will actually eat their green beans.

Back-of-the-box recipes are clipped and preserved. It's a good recipe to try a new pasta shape.

There is a recipe on the back of the jar. Advertising is the one that gets your attention. It is too valuable to let go of.

Your topic has a recipe

There are some topics that have very specific recipes. It's obvious that weight loss is the most obvious. The act of feeding ourselves has spawned hundreds of sub-niches, from slow food to raw food to grab some calories on the run.

The "recipes" are metaphors.

You might teach a recipe for financial independence. Perhaps a recipe for a fulfilling retirement. A recipe for getting a better job. A recipe for a happy marriage.

Some recipes are easy to make. You decide how easy it will be for you to make the recipes you offer.

You can use a recipe anywhere

A lot of good recipes can be produced by thriving digital businesses.

An ebook can be very powerful. There are often collections of recipes that work together.

The email newsletter is one of the recipes I like the most. The email autoresponder is an essential tool for every marketing project I do.

Email newsletters (curated content, along with what’s new in your business, what’s the latest promotion, what fresh and exciting offers can you make to your customer, etc.) are an excellent tool. But they’re 1,000 times better when they kick off with a terrific autoresponder.

Maybe it's "8 tips for being a better dad" or "7 ways to know if stock trading is right for you."

There are always more than one step. They look similar to our friend the numbered list post.

They always work together. They are a recipe for a result the reader would like to have.

A sequence of steps trains your reader

Why do you think this email marketing strategy works better than a single-shot video, ebook, orPodcast episode?

When you create an email sequence that forms a killer recipe, the reader develops the habit of opening each message. It’s got a critical step, after all, to the recipe he’s trying to cook up.

He can still leave you when he captures the final sequence. If you give a recipe worth having, you have created some trust. Your reader likes and knows you. You have built a sense of shared responsibility.

You have sent him nine emails in a row, but haven't sent him a single thing. Good stuff that he wants to get a result from.

Is he going to open that 10th email?

The recipe for a great email marketing strategy

To start with your autoresponder.

1. Create a “recipe” that delivers a solution your reader really wants.
2. Structure your recipe into a sequence of seven to 10 steps. (You can do more if you’re ambitious.) It’s best if each step delivers a positive result and stands on its own.
3. Deliver your recipe via the autoresponder sequence function of your email marketing software. If your provider doesn’t let you put together a robust autoresponder, find a new one.
4. Write the best content you can for your autoresponder. The time you put in now can continue to work hard for your business for years to come.

Start selling your free email autoresponder instead of selling your products.

You can fully explain the benefits of what you do down the road if you build trust and rapport.

Do you want to know more about email marketing? If you want a free ebook, grab it below.