It's a cultural event when Taylor Swift releases an album. It was more intense on TikTok. Her music is inspiring a lot of trends on the platform.
Swift made TikTok the go-to place for fans to anticipate the album and come up with theories before the album was released. Swifties created new trends based on the music of Midnights as soon as the clock hit midnight.
There are a few of our favorites on TikTok.
The album's first single, "Anti-Hero," is a collection of lyrics about facing your critic. Users love sharing why they relate to something and personalize a popular song to their own experiences on TikTok.
The ways that are the problem are being posted by users. The TikTok trend grew organically on the app, despite Swift's exclusive partnership with YouTube for the #TSAntiHero challenge.
Fans posting to "Anti-Hero" on TikTok are motivated by more than just the point of the song. The music video in which Swift portrays her as a muse has a lot of '70s aesthetic. Hannah Rose is a 21-year-old who posts music-inspired videos under the name "foundinmyphone." Despite dealing with a deeply sad topic, the music video has light-hearted, comical elements that almost make you see how stupid you are.
Rose's recreation of Swift's video was viewed over 2 million times and earned her a liking from Swift.
Even when told through the lens of Taylor Swift, who has had such an extraordinary life, the idea of being your own worst enemy is universal. Rose said that she still captures it perfectly. Rose says her FYP is full of other people's interpretations and recreations of Swiftie music videos. Rose is available for any future secret sessions.
Those posting to "Bejeweled" are having a blast. Listeners are encouraged to embrace themselves even when others criticize them. The Swifties are in love with this song.
Several trends are soundtracked by "Bejeweled". The "Bejeweled" hands of Mikael.arellano have inspired a wave of imitations. He may have created the most simple and recognizable TikTok dance.
"Bejeweled" is for everyone. It has become the score to many transition videos thanks to 28-year-oldMiguel Dotto. He started the trend by saying "And by the way I'm going out to tonight" and then showing a clip of him out on the town. There are dozens of videos of other Swifties doing the trend.
Swift's song gets girls on the internet to reveal their secrets. Mastermind encourages people to expose some of their more crazy tendencies. Swift describes in "Mastermind" how she tried to get the object of her affection to fall in love with her.
victoriabrowne posted a video to "Mastermind" in which the caption reads, "remembering that time I really wanted my crush to invite me over so when we were snapchatting and I asked what he was doing and he replied "watching the new OJ Simpson Doc." I went over and had no idea what he was talking about because I had never watched it before.
That is a Machiavellian tactic that Swift has used before.