Disney could use your Disney Plus viewing habits to improve your experience at its parks. Disney is working on a way to tailor its experiences based on how you interact with its physical and digital offerings, according to the company's CEO.
If you are on Disney Plus, we should be aware of what happened, what you experienced, what you liked, the last time you went to a park, and so on. We should know what you like to watch when you are in a park.
If you go on the Pirates of the Caribbean ride at one of Disney's parks, the company could eventually track you and use that as a way to personalize your Disney Plus experience. Special programming tailored to Pirates of the Caribbean that would be unique to people like you is what you get.
Disney is putting the arms and legs on it right now, but doesn't have a specific time frame for when it will roll out. This isn't the first time that Chapek has mentioned Disney Plus and the Disney park experience. According to an interview with Deadline, Disney wants to bring the two pieces of the company into one, for one common guest experience.
Disney wants to provide a "Next-Generation Storytelling" experience, the phrase it uses in lieu of the "metaverse." In line with this goal, Disney has dived further into augmented reality (AR), introducing its first augmented reality (AR) short film, Remembering, on Disney Plus in September, as well as new augmented reality (AR) lens parkgoers can access in the Disneyland app. Mike White was hired to head up the company's next-gen plans in February, after almost a year of experimenting with its own line of non-fungible token.
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