The Fiesta will no longer be produced in Europe to make way for electric cars. The last combustion engine vehicle to roll off the Cologne, Germany plant will be the Ford-VW all-electric SUV, which will begin production in the summer of 2020. 1.2 million electric vehicles will be built by Ford over the next six years.
The compact car and four-passenger EV were teased in a video posted by the GM of passenger vehicles. One is certain to be an all-electric version of the Ford Puma, which out sold the Focus and Fiesta in Europe earlier this year, but is now seeing its own sales slump.
The fans of the vehicle pointed out that the subcompact category is one of the most successful in the region and that EV's are heavy and expensive compared to small, efficient, and affordable gas cars. High demand and low inventory of EV's make it hard to own them. They are troubled by the fact that manufacturers are pushing larger vehicles instead of smaller ones.
The Ford Mach-E, which has gained popularity in the US, is included in Ford's EV plans in Europe.
The Fiesta and Fusion will no longer be produced by Ford in the United States. The only car that can be purchased in the US is the mustang. In Europe, compact gas vehicles like the Fiesta were still successful but have suddenly seen heavy drops in sales as market demands shift towards electric and more practical vehicles.
The Fiesta was first launched in Europe in 1976 as a sub-compact car, and has been reinvented seven times. The product was discontinued in the US in 2019. It was a popular rally car and had a consumer sport trim model.
A year ago, Ford invested $29 billion in its lineup. The goal is to only sell battery electric and plug-in hybrid passenger vehicles in Europe by the year 2026. The timing is set to match legislation from other European countries that want to end the use of combustion vehicles.