Some of the new tools that Meta is introducing are designed to automate the process of taking a post down.
Using Meta's Brand Rights Protection tool, companies can flag content that they believe runs afoul of their intellectual property.
The new features announced this week mean that companies will be able to get quicker results when they flag something to the two social media sites. Automatic takedowns could be given to brands with a demonstrated history of actionable requests. Usually, brands or a representative flag content to platforms, which review the request.
In order to protect the integrity of our systems and prevent misuse of this feature, we will regularly audit takedown requests.
Meta will suggest ads, shopping listings, and Facebook andInstagram pages for brands to review for violations, as well as an image search for companies to look for content.
Sometimes brands flag listings or posts that don't break any rules but still violate the rules.
Some small businesses have complained that legitimate used products they sell get wrongly flagged for intellectual property violations, resulting in lost income, or even suspension of accounts. Business owners say it's hard to get posts restored if you don't take the legal route.
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