Henbury Travel is moving to larger premises due to increased sales and an increase in higher value and luxury bookings.
The agency is to open a second store on Chestergate in November.
Although other areas of the town are suffering as the retail space is mostly large units with expensive rents, Chestergate is all independent businesses.
He said the location would give the agency an increased footfall and the chance to take part in town council themed events and have a stall at the market. The shop has a first floor that can be used for more staff.
The agency is currently employing two people, but may take on a third in the future, according to the agency's owner.
Since Covid, the agency has seen a shift in bookings, with a rise in sales of luxury and higher value holidays, with trips costing £15,000 to £20,000 now "quite the norm" in comparison to pre- Covid.
Increased sales were attributed to the brand's higher profile, as well as more clients seeking the reassurance of a travel professional, and winning business from other agencies when customers look for a second opinion.
"We have got 80 years of experience between the three of us and you can't put a price on that," he said, "that is not to say we have moved away from our big client base for great value bucket and spade holidays."
He said that he didn't want to have luxury branding that would make it hard for people to book. Your luxury trip might be a five-star cruise, but the next customer's luxury may be a cheap week in Greece and so you have to be available to all budgets.
The small agency of the year award was given to Henbury Travel.
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