Farrell didn't think he'd end up in the spirits industry when he first arrived in Cambridge. He jokes that he doesn't know if there are many 16-year-olds who know what they want to do in life. Farrell's exposure to finance, economics, and business at the Institute helped him form the dream of starting his own company.
He started his career in management consulting. Farrell became vice president of global retail and beverage innovation at Starbucks.
He decided to launch a brand that would honor his Caribbean roots after serving as an executive for the world's largest coffee chain. We have this ability to celebrate in the Caribbean. Farrell says it's a way of life for them. Rum is involved in many of the celebrations. It's part of the fabric of what we think of as celebration in the Caribbean.
The startup Ten to One was named after the West Indies Federation. Rum can be found in most sugar producing regions of the world, but it is actually from the Caribbean.
The company sells two high-quality rums from some of the most distinct and superior producers throughout the region. The dark version has rums from the Dominican Republic and Jamaica, while the white version has rums from the Dominican Republic and Jamaica. A 17-year-old single-cask reserve is sold by Ten to One.
The most decorated rum in the US is the brand Ten to One. The company had an investor and co-owner in October of 2011. Farrell is most excited to change the way people think about rum, not just for his company, but for the industry.
He hopes that the brand that has become synonymous with changing the perception of the rum category is his. It is my hope that Ten to One can be that in the world of rum.
All Rights Reserved © 2024
