Adidas has ended its partnership with the rapper formerly known as West over his offensive and antisemitic remarks, the latest company to cut ties with him, and a decision that the German sportswear company said would hit its bottom line.
The company does not tolerate hate speech. The company's values of diversity and inclusion, mutual respect and fairness have been violated byYe's recent comments.
Celebrities and others on social media urged Adidas to cut ties with Ye. At the beginning of the month, it said it was putting its lucrative sneaker deal with the rapper under review.
Adidas conducted a thorough review and decided to stop production of its line of products and stop payments to Ye and his companies. The company said it would take a hit to its net income from the move.
The move by Adidas, whose CEO is stepping down next year, comes after Ye was suspended from social networks over antisemitic posts
He called the vaccine the "mark of the beast" and said slavery was a choice. He wore a 'White Lives Matter' T-shirt to his Paris show.
The MRC studio announced Monday that it is shelving a complete documentary about the rapper after his talent agency dropped him.
According to Women's Wear Daily, the banking relationship was about to end before Ye made his antisemitic comments.
Ye plans to cut ties with his corporate suppliers after he ended his company's association with GAP.
Ye offered to buy Parler after he was suspended from social networking sites.
A group of demonstrators on an overpass in Los Angeles unfurled a banner that praised Ye for his antisemitic comments.
In Germany, where Adidas is based, the head of the country's main Jewish group welcomed the company's decision but said it was time for it to happen.
The president of the Central Council of Jews in Germany said that he wanted a clear stance from the company. Adidas has done a lot to distance itself from its past and is one of the companies that conduct large campaigns against antisemitism and racism. It would have been appropriate to separate from Yeezus.
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