According to Craig Peters, firms aren't thinking through the legal and ethical risks of the technology.
In an interview with The Verge, Peters reiterates the rule against selling artificial intelligence content, while announcing a new partnership between the company and Israeli firm Bria to offer image editing tools. There is a clear difference with rival Shutterstock, which announced today that it will be integrating DALL-E directly into its website.
Those questions have not been answered.
Peters said that they took a step towards protecting their customers. We don't want to put our customers in that legal risk area because there are a lot of questions out there. I don't think those questions have been answered.
Some organizations and people are being reckless. The issue here is the fact that these questions are not being answered. They're being thrown to the side. I don't think that's a good idea. I don't believe it's responsible I don't think it's a good idea.
Data from the web is used to train many artificial intelligence art generators. Some experts think the creation of these systems is covered by the US fair use doctrine, but others think there could be future legal challenges.
Peters stresses that the company's partnership with Bria will allow it to offer customer "ethical" artificial intelligence tools. These will be focused on image editing in the short term. Bria's website shows how the company's technology can be used to make more intrusive edits, like changing the race, gender, and appearance of models in stock photographs.
According to the copy on Bria's website, it's possible to change facial expressions to change people's sentiment and recast new presentations. Tailor your visuals to different target demographic and A/B test variations to see which delivers your business goals.
Peters said that it was not a threat to the business of the company. Expertise, rather than volume, is the defining factor for selling content, according to him.
At the core of our business is providing imagery that actually changes a person's interest level and that's what the phone does. There is a level of expertise that goes into the imagery that is created.
All Rights Reserved © 2024
