Adidas Ends Kanye West, Yeezy Partnership

Adidas says it's cutting off all business with him because of his recent anti-Semitic and bigoted actions.

The company's values of diversity and inclusion, mutual respect and fairness have been violated byYe's recent comments.

Adidas will stop payments to Ye and his companies as a result of this.

The announcement comes amid worldwide pressure for Adidas to condemn West for repeating anti-Semitic stereotypes every time a microphone is in his face. He unveiled "White Lives Matter" T-shirts at Paris Fashion Week and claimed George Floyd died from a drug overdose.

As the company announced the sale of new Yeezy shoes, the #boycottadidas was a hot topic on the social networking site. Other companies had already stopped doing business with the billionaire rapper. The partnership with Adidas was being reviewed.

He said on Friday night that his deal with Adidas was in danger, even as he claimed that the backlash against him was proof that he was anti-Semitic.

The partnership between Adidas and Yeezus started in 2013 and has been credited with revitalizing the company. While the company has some huge athletes as brand ambassadors, Ye's designs were key to the company's recent success, and Adidas' backing allowed him to expand.

The story is evolving.