Is the stock image industry going to be killed by artificial intelligence? The rise of text-to-image artificial intelligence models has led to a question being asked. If we can start selling artificial intelligence-generated content first, then we can answer the question.

The text-to-image model DALL-E 2 will be integrated into Shutterstock in the coming months. TheContributor Fund will reimburse creators when the company sells work to train text-to- image artificial intelligence models. This follows widespread criticism of artists whose work has been removed from the web without their permission. The sale of artificial intelligence-generated art on the site that is not made using the DALL-E integration is being banned by the company.

Third-party artificial intelligence art is banned by Shutterstock.

The medium to express creativity is constantly evolving and expanding. It is our responsibility to ensure that the generative technology that drives innovation is ethical.

Openai is excited for Shutterstock to offer DALL-E images to its customers as one of the first uses of the Openai platform, and we look forward to future collaborations as artificial intelligence becomes an important part of artists' creative workflows.

The two companies have worked together before in this domain. The data that Shutterstock sold to Openai was critical to the training of DALL-E. DALL-E's output will compete with the same people whose work was used to train it, because of the integration of Openai's text-to-image artificial intelligence.

A collage of AI-generated images, including portraits of robots and astronauts; images of castles and occult symbols.
AI art generators can be used to create a wide range of images — but they’re trained on data scraped from the web, usually without creators’ consent.
Image: The Verge via Lexica

The platform's contributors may be incensed that their own content is being used to put them out of a job. This is the reason why Shutterstock is launching its Contributor Fund, which will be used to pay artists, photographers, and designers when content they uploaded to Shutterstock is sold by the company to firms like OpenAI.

It is the first major initiative by a platform holder to reimburse creators in this way.

Many experts worry about future challenges and complications, even though they seem to be legal. Due to fears that its inability to copyright the output of these systems will lead to licensing problems for customers, the sale of artificial intelligence art on the platform has been banned by the company.

There are a lot of questions and uncertainty around this new technology, specifically when it comes to the concept of ownership, but that the company's stance is that it uses the intellectual property of many artists and

When the content is used to train models, it will be paid by the fund.

Because it can't verify the model used to create the content so can't be sure who owns the copyright, Shutterstock is banning artificial intelligence art from its platform. It will protect its own business by funneling users towards its DALL-E integration if it is banned. The company seems to think it doesn't have to reimburse creators whose content is used to train DALL-E, but the creation of the Contributor Fund suggests it could be in trouble.

The revenue share compensation model that Shutterstock has developed is based on the collective nature of generative content. The contributors will get a share of the contract value. Contributors will receive a share based on the volume of their content and data included in the purchased dataset.

Both earnings from data deals and royalties from generic licensing will be included in the payouts. The company didn't give a clue as to what a typical payouts would be.