October 25, 2022.
Adidas became the latest company to distance itself from the star after he made a number of offensive and anti-Semitic statements.
The company distanced itself from the rapper.
After reviewing its relationship with the musician, the German sports firm is severing its partnership with him.
Adidas said that West's recent comments and behavior are not in line with the company's values.
All payments to West and his businesses will be stopped by Adidas immediately.
The firm said it would take a short-term hit.
Adidas, West's most prominent business partner, is one of a number of companies that have cut ties with the rapper. West made anti-Semitic remarks and criticized the Black Lives Matter movement. His behavior sparked widespread criticism from the public, celebrities and civil rights groups, and the family of George Floyd, who West said died of a drug overdose, have announced plans to file a $250 million wrongful death lawsuit. West announced plans to purchase Parler, a self-proclaimed "free speech" alternative to social media, after he was blocked from posting on social media due to anti-Semitic comments.
A total of $210 million. According to Forbes, Adidas pays West a certain amount each year. The partnership between the sportswear company and the rapper has resulted in a large amount of his wealth.
$1 billion. Forbes has an estimated net worth for Ye. The rapper's status as a billionaire is at risk due to the value of his Adidas deal.
The company's shares fell to their lowest levels since 2016 after they dropped Ye.
In the past, West has been open about his mental health issues. The condition, which can cause volatile and sometimes extreme moods, has been brought to light by the erratic behavior of the rapper. In a state of mania or hypomania, a person may be less thoughtful about what they say or do, they may make rash or risky decisions, and they may experience grand delusions. Therapy and medication can be used to control the condition. There is no way to know if West's mental health is related to his recent comments and behavior.
Here's everything he's said in the last few weeks.
What does it feel like to be in a manic state? Is it possible for it to explain West's behavior? The Washington Post has an article about it.
What do you think about Yeezus eating? TheVolatile Superstar would be dropped from billionaire status.
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