Kanye West
Kanye WestEvan Agostini/Invision/AP
  • Sources said Adidas could end its partnership with West as early as Tuesday.

  • According to people familiar with the matter, this was because of his behavior.

  • Ye has made a number of antisemitic comments in the last few weeks.

According to the report, Adidas is going to cut ties with Ye.

According to people familiar with the situation, the sportswear company could end its partnership with the rapper as early as Tuesday because of his offensive behavior.

Adidas said earlier this month that it was reviewing its relationship with Ye.

Ye was criticized for wearing a shirt with the phrase "White Lives Matter", which has been linked to white supremacist groups. He told Tucker Carlson that he wore the shirt because he thought the motto was correct.

He said he was going to die con 3 on Jewish people. His account was locked because he violated its policies.

According to a report, a number of companies have severed ties with Ye, including luxury fashion brand Balenciaga, fashion magazine Vogue, and even banking giant JP Morgan. Both the talent agency and the film and TV studio were going to release a documentary about him on Monday.

The partnership between Adidas and Yeezy is one of the most successful in the company's history, according to an adidas spokesman.

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