The idea of trying TikTok has been entertained by many marketers, but some myths have held it back.
Is it a platform for adults? Teens who lip-sync?
We have put together a list of TikTok myths to help you decide if it deserves a spot on your roster. Let's get started.
The brands think that TikTok is only for teens and young adults. Although it was popular with Gen Z, TikTok is growing up. 34% of TikTok users were between the ages of 35 and 54, a 10% increase from the year before.
42% of Gen X-ers report visiting TikTok in the last three months, along with 50% of the younger generation. As TikTok becomes a mainstream social platform, we expect these numbers to rise.
These types of videos can be found on TikTok, but it's not the whole story. Its content has changed as it has grown more diverse.
You can find almost any type of video on the internet. Some of the most popular TikTok categories include cooking, beauty, fitness, life hacks, and even pet videos. A variety of brands can be worked on by TikTok.
The European airline is a fan favorite on the TikTok platform with over two million followers. DuoLingo is one of the most popular language learning apps with over four million followers. Red Bull has close to 7 million followers. The brands that have built a healthy audience on TikTok are vastly different.
Which brands are doing well on TikTok? This guide can inspire you.
If your brand is serious, don't let this scare you away. Try not to approach your brand in the same way.
Planet Money is an NPR-backed show that talks about the economy. It's not the most interesting topic in the world. It has raked up almost 770,000 followers.
No topic is too serious for Planet Money to discuss with a joke. Do you need to convince? There is a video asking if free shipping is really free.
Planet Money suggests that if you feel that your brand is too serious for TikTok, approach it from a different point of view. Sharing value and delivering it in an engaging way is a goal almost any brand can achieve.
Anyone can goviral on TikTok. A good video can get millions of views with a few followers.
The nature of its virality is a direct result of its formula. Is it possible that it works? Users are pinpointed based on their watch history, searches, and current location. Your video will be pushed to their feed. It will be shared to more people if enough people engage with it. You have a hit, right?
If you posted a video of yourself hiking a mountain, people would watch it. Users who live nearby and those who searched for hiking trails on the platform are shown your video. It shares the video to more users because it sees a lot of peopleliking it.
If you're worried that you won't get any traction on TikTok, it's important to remember that the algorithm is on your side and will allow you to reach more people.
TikTok's short, bite-sized content is what makes it so popular. Users don't spend a lot of time on the platform due to this.
This wouldn't be far from the truth. TikTok has an average user session of more than 10 minutes. Users in the US open the TikTok app eight times a day.
Is it possible that TikTok will be the same fate as other websites? It's too early to make a decision, but I think it doesn't matter.
Short-form video is popular on social media. Consumers will still want this content if TikTok goes away. The audience can either jump to a new platform or move to an existing platform. TikTok is the leading platform to learn how to make snackable content.
If you build your brand correctly, no one will topple it. A strong community around your brand will make it unshakeable. If you want to do this, you have to go where your audience is.
It is too late to join TikTok.
It's not true if your audience is active there. You can take your digital marketing to the next level with its high engagement rates, stellar growth potential, and powerful Algorithm. Time is the most important thing. Now that brands have a presence on TikTok, they can stay ahead of the game.
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