LinkedIn Launches Live Audio Events: How They'll Differ from Clubhouse & Twitter Spaces

There is a space on the micro-messaging site. Facebook has live audio rooms The clubhouse has... A seat at the table with its own audio feature is being grabbed byLinkedIn.

How it works, and what it could mean for marketers are some of the topics we will discuss.

The Live Audio Events was launched in January. It was expanded to users in June. All users have access to it and the platform plans to make a video version of it in the future.

This is the image source.

There are a few important facts.

• Events must be at least 15 minutes long and can last for up to three hours.
• You must have 150 followers and/or connections to host an Audio Event and have a history of following LinkedIn’s community policies. However, any user can attend live audio events.
• Audio Events are not yet available to users in mainland China.

How to Launch Live Audio Events on LinkedIn

1. Head to the “Post” tab located on the navigation bar.

2. Tap on “Create an Event.”

3. Tap “Event Format.”

4. Select “LinkedIn Audio Event,” add the remaining details of the event, such as date and time, then click “Done.”

5. Share the event details with your audience.

How LinkedIn Live Audio Differs from Twitter Spaces and Clubhouse

The Live Audio Events are similar to the other live audio events. According to reports, it won't stay the same for long.

A paid ticketing feature forLinkedIn's interactive events has been in the works for a while. By allowing brands to create paid, exclusive events for their most engaged audiences, this could giveLinkedIn an edge over other platforms.

The creators of Clubhouse are looking at monetization opportunities. Concrete features have not been announced.

Valuable user data, such as job titles, ages, industry interests, and more, make LinkedIn one of the better audio platforms to use. Users can only be known by their usernames on the two social media sites.

All of the social media platforms have the same audio capabilities. That could change in the near future.

How Marketers Can Leverage LinkedIn Live Audio Events

It is a win for brands when social media platforms are competing. What's the reason? New features on these platforms allow brands to use new strategies without having to start from scratch.

A lot of brands opened an account and spent a lot of time figuring out the platform, its audience, and its features after Clubhouse gained traction. Adoption is easier when a new feature is added to an existing platform.

Live audio events can be used as an extension of a brand's current strategy if they find success on LinkedIn. They can use this feature.

• Discover what topics are most interesting to their audiences.
• Reach new users.
• Gain real-time insights based on conversations.
• Build a strong community.

Even at this early stage, there is a lot of room to play with.