"Google is giving Apple a taste of its own medicine," reports Business Insider, arguing that the latest update to Android's messaging app "is going to make texting between iPhone and Androids even more annoying than it already is." [Alternate URL] The updates are great if you're an Android user. Google Messages' new features include the ability to reply to individual messages, star them, and set reminders on texts. But these features and some other updates to Messages are RCS-enabled, meaning they're not going to be very compatible with SMS, which is the texting standard that iMessage switches to when messaging someone without an iPhone. iPhones exchange messages using iMessage, Apple's proprietary messaging system, but revert to SMS when texting an Android.

One feature that's part of Google's payback to Apple is that Messages users will get a text saying the other person responded to their text with a description of what they used. It's similar to when a recipient gets a "so and so loved" message instead of a heart symbol on the screen. In August, Android launched a page on its website calling out Apple for not adopting modern texting standards when people use their phones. There are buttons on the page that users can use to send a message to Apple.

"We would much prefer that everybody adopts RCS which has the capability to support proper reactions," Jan Jedrzejowicz, Google Messages product manager, said in a briefing before the Messages updates were announced. "But in the event that's not possible or hasn't happened yet, this feels like the next best thing." Recently, Apple CEO Tim Cook said he doesn't get a lot of feedback from iPhone users that Apple needs to fix messaging between iPhones and Androids. Apple doesn't have much incentive to do so, either. In legal documents from a 2021 lawsuit between Epic Games and Apple, an Apple executive said "Moving iMessage to Android will hurt us more than help us."