12:00 AM ET

The global success of Jack Harlow's hits "Churchill Downs" and "First Class" have earned him a place in the pantheon of superstars.

He is a Louisville native and a fan of the Cards. Harlow made that clear during the event. Harlow yelled "F--- UK" while he was a judge at the dunk contest.

The bad blood between Kentucky and Louisville is not new. One of the most intense rivalries in college basketball is between the two teams. The series has been won by Kentucky.

Kenny Payne, who was an assistant to John Calipari at Kentucky, said recently that Louisville has to do its part in the rivalry by raising the talent pool. Harlow and some of the program's legends were in attendance at Friday's "Louisville Live" event to try to get the team back on track.

Welcome to Louisville Live 2022!!

Ladies & Gentleman.....@jackharlow!!!!!

Streaming: https://t.co/7ZIi0dg0KV#GoCards pic.twitter.com/zC8Nkwrv4A