The two travel agents who organised the fam trip say they are already reaping the benefits of their efforts.
The directors of Ken Garrity Travel and Westoe Travel have just returned from a self-funded trip around Australia in which they posted updates on their social media accounts.
The pair, both recognised by Tourism Australia as premier Aussie specialists, said the trip resulted in new bookings.
The Great Australian Bite Tour is going to happen.
The first global campaign by Tourism Australia has begun.
Garrity said: "We got a lot of updated information and I had three inquiries in two days." Demand for long-haul travel to the antipodes is expected to increase in the future.
Australia is open again for tourists, according to him.
Westoe said he had been able to drive new bookings from his client base with the help of his own agency website and daily updates on Facebook.
He told fellow agents to encourage early bookings from their clients after they found many attractions and trips in Australia were already booked.
There is huge demand for Australia but with flights being full, customers need to book as early as possible.
He advised agents to register for the Aussie Specialist Program to increase their product knowledge. The message to customers is to speak to the agent experts, he said.
In November and December, Tourism Australia will be running a promotional tour in the UK.
The event will feature presentations from Tourism Australia, destination partners and Singapore Airlines, as well as food and drink, networking opportunities and a quiz at the end of the night to win a return airline ticket to Australia. During the tour, each state will have a booth.
The events are held at the Everyman Cinema Glasgow, the Everyman Cinema Bristol, and the Everyman Cinema Reading.
The Australia Specialist Programme website has a list of places for agents to attend.
The Great Australian Bite Tour is going to happen.
The first global campaign by Tourism Australia has begun.
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