In Taylor Swift's new music video for "Anti-Hero", the call is coming from inside the house.

Swift's video appears to depict her relationship with her inner critic and body image issues.

Swift ran around a haunted house and tried to pick up the phone, but it wasn't on the wall. She runs screaming around the vintage-decor bedecked home, only to open the front door to her doppelgnger, who proclaims: "I'm the problem, it's me." The Taylors appear to represent the destructive power of one's inner critic.

Swift crawls on her hands and knees through a tiny house with tiny humans in it. Swift stands on the scales only for the display to show the word "fat" instead of a numerical figure, which is perhaps the most powerful moment of the entire video. In the documentary Miss Americana, Swift spoke about her eating disorder.

There are a few familiar faces in the video, including Mike Birbiglia, John Early, and Mary Elizabeth Ellis, who play the sons and daughter-in-law who are arguing over Swift's will. Do you think it's dark?

Swift wrote and directed the video, as well as the cinematography and the director of photography.

The song is both profound and an absolute hit. We would expect nothing else.