Holly will be the cruise product manager.
Simmonds has nine years of experience in cruise roles, having worked at World Travel Holding's Cruise118, RiverVoyages.com and Six StarCruises brands.
She was tasked with working with NJT's trade partners and travel consultants to increase cruise sales.
There is a cruise sales push.
It felt like an exciting time to join the company because of NJT's plans to create a new cruise division.
I am excited about building the cruise portfolio, working closely with our cruise trade partners and building an ever growing relationship to support both them and our travel consultants in selling.
I will be able to share my expertise to help deliver growth in cruise sales.
With so many new cruise ships boasting innovative features and services, new cruise terminals and new ports of call every year, there are so many options for a cruise customer.
Holly's appointment is key at a time when the company is investing significantly in the cruise market and its cruise offering to both its consultants and key trade partners.
The last five years have seen a four-fold increase in our cruise sales, but if we compare ourselves to this year we will see a 300% increase.
The new role of head of trade and cruise is currently being advertised by the homeworking firm.