Instagram is testing an in-app scheduling tool for posts and reels

Third-party tools have been used to schedule posts on social media. The company is testing an in-app tool.

Meta is experimenting with the ability to schedule content with a percentage of the community. The company didn't give any information about the feature's availability.

A person posted a picture of how it works. If a user has this feature, they can go to Advanced settings and choose a time and a date to schedule the post. You can see scheduled posts under the accessible hamburger menu. If you need to change your mind, the section lets you do so.

A researcher noted that a scheduling feature was being worked on by the photo sharing service. According to the company, this is an early prototype of an experience that is not publicly tested.

Third-party software like Hootsuite and Socialflow were able to take advantage of the ability to schedule posts through the company's application programming interface.

Meta has been offering the scheduling feature for years. Native scheduling can benefit creators who don't have access to special software for social media management.

The company increased the ad load on the platform to fight the revenue decline.