Warner Bros. is releasing The Lord of the Rings: The Fellowship of the Ring in its entirety in order to kick off the WB Movieverse.

The rerelease of Peter Jackson's 2001 film "The Lord of the Rings: The Fellowship of the Ring" will be available on Eluvio. In a press release about their partnership, Eluvio CEO said that their partnership is poised to help bring films-as-NFTs to an even larger audience of consumers.

It is now possible for fans of The Lord of the Rings to acquire, participate, and trade in an epic living media experience that will surprise and delight them. It is designed for a mass consumer audience, which is why it feels so remarkable and engaging.

A screenshot of WB’s Movieverse depicting a screenshot from the movie.
A screenshot of WB’s Movieverse where you can buy a Lord of the Rings Movie NFT.
Image: Warner Bros.

You can purchase physical copies of The Fellowship of the Ring and other Warner Bros. titles. The Lord of the Rings films are in high definition. The studio wants to get people to buy the "Mystery" or "Epic" editions of the movie so they can be part of WB's Movieverse.

The $30 Mystery Edition comes with a digital copy of The Fellowship of the Ring, as well as a selection of image galleries related to that location, eight hours of special features. The $100 epic edition has access to menu and pictures from all three locations, as well as an assortment of other pictures not found on the cheaper option. After discovering their augmented reality collectibles in the movie NFT, users will be able to view them on their phones, but only in a browser.

Warner Bros. plans to release more of its films as NFTs like this in the future, and one potential use case for the Movieverse going forward could be to act as a marketplace for users to buy and sell assets amongst themselves. Eluvio said that Warner Bros. could mint each individual asset in order for them to be sold independently of the larger bundle.

WB's Movieverse won't have that feature at launch. It feels safe to wonder if Warner Bros. will ever be able to sell people on what looks like a gussied up, browser-based DVD selection menu.

The Lord of the Rings: The Fellowship of the Ring will be released on October 21st.