OnlyFans has been putting a lot of effort into upcycling its image from an adult content subscription platform to a Patreon-like home for all kinds of creators. Adult content will remain on the site in five years, and creators can still make a living from it, according to the CEO.
The rocky relationship OnlyFans has had with adult creators is what led to the confirmation. The company suspended the ban on adult content less than a week after it was announced.
TikTok earlier this week announced that it would be introducing adult-only livestreams as it raised the age requirement for its live streaming service.
At the same time, OnlyFans has been trying to position itself as more than just a platform for pornography and that it is being ring-fenced in a more responsible way. Its top execs like to refer to the work they do there as spicy, and they like to talk about emerging categories on the platform. It is working with the community of lawmakers and others to make sure that adult content is only being viewed by people who are allowed to do so.
It isn't certain how it will serve the adult market longer term. It will be confirmed by today's comments.
The area is a sensitive topic. Execs at the company don't want anyone to know how much that business is worth. Keily Blair dodged questions on how much the company makes from adult content creators.
We are not collecting that data because we would have to look at every transaction on the platform. Previously, he was the company's chief marketing officer.
Blair, who joined the company in January 2022, snapped, "Why is that important to people?"
creators get 80% of the revenue and OnlyFans gets 20% of the revenue. It doesn't seem like it needs to worry about outside funding.
It was reported earlier this year that usage of the platform exploded in 2021. The creators on the platform have a total of 2.1 billion followers. Fans are growing at a faster rate than creators. The creators made $4 billion in that year, and OnlyFans made $433 million, up from 61 million the previous year. There was a 160% increase in revenues over the year.
The company is expected to make over $2 billion in revenues this year.