There was a lot of panels and photo ops at the convention. The Real Housewives of Potomic were featured on the panel.
There is only one full weekend this year.
NBCUniversal has found a way to stand out in the crowd at the fan experience where more than 30,000 people attended the convention. Finding an audience is a challenge in the era ofPeak TV.
Mike Tankel, partner/optimist at the marketing and development firm To Be Continued, said "whether you believe in the reality of reality television or not, you have to believe in the marketing power of the convention." Those at the event were more than fans, they were their own media channels promoting all thingsBravo.
He said that it was the kind of escapism that other entertainment channels often sought.
It was delayed for the second time due to Covid.
It was two weekends in a row at The Jacob Javits Center in New York City, the first for Comic Con and the second forBravoCon. My wife, Marshall and Ellen Saidel were with me for the latter. Since I remember that day in 2010 when I first watched The Real Housewives of New Jersey, I wasn't surprised at the amount of enthusiasm from the fans.
These shows are addictive and you can also watch them onBravo.
New Jersey residents Ellen and Marshall Saidel pose for a picture with a reality TV show.
There is an emotional connection and loyalty.
Advertisers are no longer targeting ad dollars to viewers of TV shows. Experiential marketing is an essential marketing tool. It is a unique and authentic experience. It doesn't add much to the popularity or value of a program. The ability to tie your brand into a live event is a unique marketing opportunity that can be used by advertisers.
Bud Light Seltzer, Chase, Chevrolet, Lay's, Marriott, State Farm, and Yoplait were some of the advertisers that participated in the event. There were about 60 brands that were available in-person and online.
There were a lot of marketing opportunities at the convention.
"As a brand,Bravo has shattered the glass ceiling of fandom by becoming a multi-platform cultural phenomenon coveted competitively and sought-after financially," said Laura Molen, President, Advertising and partnerships, NBCUniversal. 19 sponsors have signed on as partners for this year's BravoCon because it has cultivated a community that fosters high engagement and creates high- impact results for marketers. From our on-the-ground custom content to the offerings of our virtual and real-life bazaar to our turn-key streaming and digital activations, we presented full scale opportunities for our partners.
There will be a convention in New York City in October of 2022.
It was from the beginning.
"Andy Cohen did a Watch What Happens Live event in Los Angeles and that's where the idea for the convention came from," said Ann Scheiner, executive vice president, ad sales at NBCUniversal Media. The passion, the excitement, and the fan club. Our executives have never seen such a strong appetitive for the fans to connect with their heroes.
It went from a one-dimensional experience to a multi-dimensional experience for fans. We have the event, which we are able to enjoy live again after the launch in 2019. This audience is so focused on the connection with these 'Bravolebrities' that it is an amazing platform for them to connect. We were excited about the opportunities in the online retail industry.
The audience was at the power hour panel in New York City.
There will be a convention in 2022.
The fans came from all over the country for the three-day festivities. There were five live tapings of Andy Cohen's Watch What Happens Live talk show. The chance to drink and mingle with their favorite network stars in private rooms was available to those who paid enough money for the privilege.
There were cameras at the convention.
It was a no-brainer for Maytum to travel over 3000 miles to attend the convention. She said it was a birthday gift. Those who watch the show know what it's like to have fun.
In the future there will be a lot of Bravo-centered content. The spinoff from Real Housewives of New York will be called Luann and Sonja: Welcome to crappie lake.
The 14th season of The Real Housewives of New York City will feature Sai De Silva, Ubah Hasan, and Jessel Taank, among others. Below Deck Mediterranean, Below Deck Sailing Yacht and Peacock's Below Deck Down Under have been added to the Below Deck franchise. The three part reunion of Married to Medicine will begin on October 23. There is an hour and a half later. The spinoff will premiere on November 28 at 9 p.m. There is an hour and a half later.
All Rights Reserved © 2024
