The ride-sharing service is testing in-car tablets that will display ads during your trip. The program is only being piloted in San Francisco and Los Angeles at the moment.
According to the company, it has partnerships with over 40 brands for its newJourney ads. It also created an advertising division to help build out this offering and plans on sticking more ads in the app, in emails, on digital storefronts, and through car-top ads.
In-car tablets in Los Angeles-based vehicles have already been used to display ads from the advertising arm of the company. Riders can track progress along their route, rate and tip drivers, and control the music of their ride with the help of the tablets. Hopefully, this will make the tablets more useful, as this will be the same thing that will happen with the ride sharing service. Adding digital ad panels to its ebike stations, expanding in-app ads, and using similar car-top ads are some of the things that will be done by the company.
In August, the company reported $382 million in positive cash flow, the first positive cash flow in over a year. A new proposal from the Department of Labor could make it harder for certain workers to be classified as contractors. Minimum wage and overtime may be required of these companies.
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