New music is being gained by TikTok competitors. New licensing deals with Warner Music Group and Warner Chappell Music will allow Idea Pins to add popular tracks from top artists. The royalty-free music library from 7Digital will be expanded through this.
There will be thousands of new tracks from artists like Bruno Mars and Twenty One Pilots, as well as Dan + Shay.
A new music experience will be introduced in the mobile app to make it easier to browse and listen to music. In order to find the right song to accompany their Idea Pin, creators will be able to search for music by artist, track name, and/or term.
To use the feature, creators must first open Idea Pins, then click on the music icon to be taken to a screen where they can search and add their desired track The Idea Pin will be recorded and published.
The update could help to make Idea Pins a more viable competitor to TikTok and other social apps that have ventured into the short-form video format.
Idea Pins are a unique take on the now ubiquitous TikTok short video format, which has shown up in numerous apps. The 60-second Idea Pins allow creators to tell their stories using a combination of video, images, music, and other editing tools, but in a way where the Pins themselves can be tapped through. The Idea Pins feed is similar to TikTok.
A list of ingredients and steps for a recipe, for example, can be added to a Pins with the help of this format.
TikTok doesn't have an organizational feature that saves them to different boards.
Advertisers were able to use the Idea Pins format with the launch of "Idea Ads".
In a statement about the launch, the Chief Content Officer said that music plays a vital role in elevating stories and empowering storytellers. The latest music tracks will be brought to our platform by Warner Music Group, Warner Chappell Music, and other companies.
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