One of the banned ads at a bus stop in London.Image source, Adfree Cities
Image caption, One of the banned ads seen in London

The ads for HSBC were banned because they were misleading about the company's work.

The banking giant can no longer run ads that promoted its plans to reduce harmful emissions according to the advertising standards authority.

The posters gave significant information about HSBC.

The first action against a bank was taken by the ASA.

The financial sector has a responsibility to communicate its role in the low carbon transition, according to a HSBC spokesman.

They said that they will consider how best to do this as they deliver their net zero commitments.

Consumers are tricked into thinking that they are helping the planet by patronizing certain goods or services.

The adverts were seen at bus stops in London and Bristol in October.

HSBC is trying to plant trees and help its customers achieve "net zero" emissions. Net zero means cutting and trying to balance out emissions.

The ads showed HSBC's contributions to carbon dioxide and greenhouse gas emissions.

Customers wouldn't expect HSBC to be involved in the financing of businesses that made significant contributions to carbon dioxide and other greenhouse gas emissions.

Climate change efforts by HSBC have come under scrutiny recently.

HSBC was accused of pumping billions of dollars into oil and gas production despite being part of a green banking group.

ShareAction wants banks to demand green plans from fossil fuel firms before funding them.

The Net Zero Banking Alliance has provided $33 billion for new oil and gas projects, according to ShareAction.

HSBC was committed to working with its customers to achieve a transition towards a low carbon economy.

A senior HSBC executive drew controversy when he accused central bankers of exaggerating the risks of climate change.

"There is always some nut job telling me about the end of the world," said Stuart Kirk, who was the global head of responsible investing at the bank.

The impact of investments on environmental, social and governance issues were considered.

Mr Kirk resigned from the bank in July because of his comments.

Media caption,

What can I do to deal with my fear of the environment?

  • HSBC
  • Climate change
  • Environment
  • Banking